Our First Feature: Thank you Voyage LA!
We’re excited to share that FRSH League was recently featured in Voyage LA Magazine. This marks a huge milestone for us—it’s our very first feature in a major publication. Voyage LA is dedicated to highlighting the creators, entrepreneurs, artists, and diverse voices that make Los Angeles such a vibrant city. They also shine a spotlight on talent in other cultural hubs like Atlanta, Miami, and Chicago. A big thank you to Sid Reddy and Jenn Sanchez for creating the space for us to tell our story.
Summary
Our journey began in 2017, when we started making t-shirts simply because we wanted something original to wear in music videos instead of repping other people’s brands. After years of refining the craft—and with plenty of encouragement from friends—we officially launched FRSH League in 2021 and opened our online store in 2022. FRSH League is built on the belief that “life is a team sport,” and our apparel is designed to inspire ambition while celebrating the culture at the crossroads of hip-hop, sports, and streetwear. What sets us apart is our focus on teamwork as the foundation of identity, while still giving people freedom to express their individuality through style. Looking ahead, we’re focused on growing our presence in Los Angeles, relaunching our website, and blending our music more intentionally into the brand—creating a universe where fashion and art come together.
Key Takeaways
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Building a business takes persistence—legal and financial challenges like trademark issues and taxes can easily slow progress without preparation.
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FRSH League stands out in the streetwear space by centering teamwork and culture at the heart of its message and design.
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The brand is evolving into a creative universe, merging music and fashion, with ambitions to stand alongside major players in the LA streetwear scene.