Welcome to The League
2025: The Great Epiphany
Last year I was laid off at my full time job and it was the biggest blessing of my adult life. This new reality gave me an opportunity to reconnect with my passions, music and fashion design.
It was during that time that I realized we had lost momentum with FRSH League and the P&Ls showed it. It felt like the reason why was because I was keeping my 2 loves separate from each other. Causing me and the larger business to constantly choose between the two. Even worse it made us regular. There are a lot of fire ass streetwear brands in LA with a solid story. So what really sets us apart? The answer was right there in front of me the whole time.
The great epiphany came to me to reposition FRSH League around, well, “me”, Tone G. Flamingo the artist.
When I shared the news to my brother and co-founder, his words were "I’m with it! Just understand that FRSH League will live or die based on how much music Tone G. Flamingo releases”. I did not take his words lightly and that’s a challenge that I willingly accept every day.
2026: The Brand in the Mirror
January 21–Earlier this week, the company celebrated its 5th birthday. This scares me and motivates me at the same time; the cold fear that we might fail, and the rush of energy I feel when I think about our potential. Bringing me to the purpose of this blog post.
From this day forward – FRSH League will be even more authentic, even more raw, even more “us”. That said, who the hell are we?
Wassup reader. I’m Chris aka Tone G. Flamingo, alongside my brother, co-founder, partner-in-rhyme, and producer Byron aka Stoops. We are two guys from kindred cities, Cleveland and Detroit, proud Hampton University alumni, and professional recording artists.
[Hol’ up, hol’ up, hol’ up, one second…]
I want this moment to say it plainly. We are rappers. That's who we are… first and foremost.
I had to get that off my chest. For some reason I feel like I've been hiding that truth. Our love for hiphop, sports, and the culture that connects them is what led to us becoming entrepreneurs. We were tired of wearing other people's clothes in our music videos, so we started our own apparel company, bringing us to the founding of FRSH League in 2021.
The Story Behind FRSH League
Our company is built on the concept of teamwork. We believe the people you surround yourself with have a direct and significant impact on determining your quality of life. It’s a twist on the old adage “you are the company you keep”. This belief birthed our slogan, ”Life is A Team Sport. Who You Running With?”
Throughout The League you will find collections categorized into teams depicting different attitudes and mindsets. We hope that one of the teams inspires you to achieve first class results in your life and experience your definition of happiness.
Talk soon,
Stoops & Tone
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Holla at us, we want to hear from you
I invite you to follow us and be a part of the community that we are building. Thank you for your support. Tell us what you think.
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Apparel
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IG @frsh.league
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TikTok @frshleague
Music
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IG/TikTok @tg.flamingo
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IG @itsjuststoops